The Indiana University Center on Philanthropy recently revealed the tops reasons why lapsed donors quit donating:

1. Feeling other causes were more deserving (27%)
2. No long able to afford support (22%)
3. No memory of supporting the charity (11%)
4. Donor supporting charity by other means (7%)
5. Donor relocated (7%)
6. Death of donor (5%)
7. Charity’s communications were inappropriate (4%)
8. Charity didn’t remind donors to give again (3%)
9. Charity asked for an inappropriate amount (3%)
10. Charity didn’t inform donor how contribution was used (2%)

Are you doing all you can to keep your donors aware of what you are doing with their donations?

Your response: