The awesome folks at bNet.com, the go-to-place for management advice, recently introduced the power of whiteboarding as a simple strategy tool.
If you are like me, you have had your share and more of PowerPoint presentations. I was at a recent six-day seminar and probably saw at least 15; and I was involved in creating five!
Whiteboarding is a great alternative to the mind-numbing passivity of PowerPoint. It allows you to set the stage (“who are we”), frame the debate (“what do we want to do”), and develop a shared solution (“how are we gonna get there”). All done in a visual, and engaging way.
The following podcast (3:29 sec) by Matthew Barzun, founder of BrickPath, provides tips and tools on using a whiteboard to conduct a great meeting and reach a powerful solution.
Click here: Watch the Witeboard Video: Whiteboarding 101
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What’s a Blog? Blogs are websites that take the form of online journals, updated frequently with running commentary on one or many topics. And they are on of the easiest way to provide regularly updated information to your constituents. Because blog creation process is simpler than website creation or print design and production, blogs enable nonprofits to easily publish a stream of constantly updated, linked content. And search engines love fresh content.
Start a conversation! Give your organization a “voice.”
Most blogs are directed towards external audiences and cover alerts, news clips, human interest stories and volunteers. What’s very distinct to blogs is the personal voice in which these stories are told.
Common blog features include:
- Brief entries running one-three paragraphs in length.
- One or more columns on the page, with new content added to the largest column.
- Sidebars linking to other blogs, previous posts or other comments.
- Updates added at the top of the blog, so that entries read in reverse chronological order. This approach makes it easy for readers to find the most recent content.
- Lots of links within blog entries (to other blogs, websites, and articles in your e-newsletter, as well as audio and video files). Some blog entries also feature photos.
- Frequent updates, with updating schedules from several times daily to two-three times each week.
Here are a few examples of nonprofit blogs:
How to put a blog to work for your organization.
- Quickly summarize and point to other articles on the web that are relevant to your audience.
- Include audiences (or selected audiences) in conversation on critical topics.
- Invite experts in your field or issue area to contribute as guest bloggers.
- Get timely information out without tech staff or web designers. You can even do “real-time” reporting from a conference, field visit or legislative session.
- Cross-promote and re-use all the content you create for your website, print magazines and e-newsletter.
Get up and running quickly and for free.
There are a number of blog services that are free and can get you up and running in about 15 minutes. These include:
A great book on blogging is: Publish & Prospect: Blogging for Your Business by DL Byron & Steve Brodback.
Need some help think though a nonprofit blog and setting it up. Why not contact us? Here’s our email address.
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