Archive for the ‘Web Technology’ Category

These are the essential features that every website must have:

  1. Easy to Read
  2. Easy to Navigate
  3. Easy to Find
  4. Consistent Layout
  5. Quick to Download

Need help creating a website that work? Contact us at 501cWeb.com.

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Email is the killer app on the web! Without a doubt, the use of email is the more commonly used and highest responded to use of the Web. Of the 63% of U.S. citizens who use the Web regularly, a full 93% read email nearly every day.

There is such a thing as the “Email Savvy Organization” according to Michael C. Gilbert of The Gilbert Center, and it’s possible to identify the systems and practices that characterize it.

  • Collects email addresses through their Website, often on the front page.
  • Publishes one or more email newsletters to its stakeholders.
  • Can survey its stakeholders online and capture that information.
  • Can raise money through email.
  • Has an email strategy.

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Want your organization’s website to really shine? Just follow these ten tips:

  1. Content Rules. Only content matters. Content drives traffic. Update your content frequently. Nothing on your Website is more important than content. Nothing.
  2. Your opinions don’t matter. Only those of your visitors. Love feedback. Use every opportunity to get your visitors to tell you want they want, like and need. And then provide it.
  3. If you don’t have a Web-marketing plan, take the money you would have invested on the Web design and play the lottery.
  4. It’s all about relationships, it always has been. Web design is no different. Get intimate with your visitors.
  5. For non-profits,very, very few organizations are raising money on the Web. Build relationships instead.
  6. Ten Seconds – that’s how much time you have to convince someone to stay. On the Web you really get only one chance to make any impression.
  7. Web writing is different from off-line communication. Learn how to write for the Web. Remember, content rules.
  8. While it isn’t about the web design technology, slow loading pages, big graphics, confusing navigation, and useless downloads will kill your chances to keep visitors. Everyone knows how to use their “Back” button
  9. Every Website from Amazon.com to the local community center has one objective – return visitors! Continue to ask yourself, why should someone return?
  10. Invest in a good Web statistics program and use it every day. Know everything you can about your visitors.

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In his book, Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success (Hardcover), Ted Hart offers his baker’s dozen of ideas to successful fundraising on the Internet.

  1. Establish an overarching goal for your organization’s Web site. Usually it’s raising money.
  2. Make an impression. People will remember how you made them feel.
  3. Write to connect on an emotional level. Embrace clarity, engage the reader and encounter the heart.
  4. Select the most interesting perspective from which to tell your story.
  5. Find your organization’s voice: a unique blend of charisma, courage, and concern.
  6. Be persuasive by first making clear the specific action you want the reader to take.
  7. Be human; don’t be an organization. Show the donor that you’re people who support a worthy cause and you’re looking for folks just like you.
  8. Illustrate your mission through images and pictures.
  9. Present a virtual tour of your mission.
  10. Write in an active and conversational style.
  11. Stop spending 90 percent of your organization’s resources on technology and only 10 percent on the message.
  12. Give your headlines soul. Headlines that work seize the reader’s attention, affect the reader on an emotional level, and spark curiosity.
  13. Understand online human behavior. People who are online read differently than they would with a printed text. Make a good first impression. Do not think of a book-reading
    atmosphere. Give each page of the site an objective with the reader in mind.

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