How to keep the first time donor

The November 23, 2006 issue of the Chronicle of Philanthropy has a terrific article on donor fatigue. While email provides a cost-effective way to stay in contact with donors, if unmanaged email can undermine your ability to secure repeat donations. As you consider contact with your donors, consider the following:
Build relationships first
The first [...]

Read Full Post »

Treatment of donors, key to repeat support

A vital part of any fundraising program must be the retention of donors. Given substantial acquisition costs, it is not uncommon for a donor to contribute three times before reaching breakeven. According to a report cited in the Chronicle of Philanthropy, many donors stop giving because they hate the way charities approach [...]

Read Full Post »