Posted in Donor Retention, Research on May 16, 2007 | Leave a Comment »
The Indiana University Center on Philanthropy recently revealed the tops reasons why lapsed donors quit donating.
What is particularly important is to notice that 50 percent of these reasons are within your control. Therefore, manage these potential pitfalls. It’s much easier to keep a donor, than to find a new one:
Feeling [...]
Posted in Donor Retention, Grantmakers on March 6, 2007 | Leave a Comment »
The PDN Philanthhropy News Digest, a feature of The Foundation Center, is published every Friday afternoon. Each issue of this free service provides a brief overview of current funding opportunities offered by foundations and other grantmakers. Make the e-service part of your weekly reading diet.
The digest can be found here: http://foundationcenter.org/pnd/rfp/. Good luck!
Posted in Donor Retention, First Time Donors on December 1, 2006 | Leave a Comment »
The November 23, 2006 issue of the Chronicle of Philanthropy has a terrific article on donor fatigue. While email provides a cost-effective way to stay in contact with donors, if unmanaged email can undermine your ability to secure repeat donations. As you consider contact with your donors, consider the following:
Build relationships first
The first [...]
Posted in Donor Retention, First Time Donors on November 21, 2006 | Leave a Comment »
A vital part of any fundraising program must be the retention of donors. Given substantial acquisition costs, it is not uncommon for a donor to contribute three times before reaching breakeven. According to a report cited in the Chronicle of Philanthropy, many donors stop giving because they hate the way charities approach [...]
