We have all been there. You build a great training session based on the expressed needs of your audience. You then circulate the agenda with a sign-up form. Lots of folks sign up. Then —- there are a lot of “no shows.” What happens between the time these folks sign up for the training and the actual day of training?
Here are some suggestions on how to encourage attendance follow-through and how to decrease “no shows.”
- Use word-of-mouth referrals. Have previous participants who have attended past trainings personally invite their network to attend;
- Serve lunch;
- Have a potential participant determine the workshop topics;
- Advertise heavily through newsletters and emails;
- Call each participant the week before the event to confirm attendance and then follow-up the day before the training;
- Overbook registration by 30%.
