According to a report cited in the Chronicle of Philanthropy, many donors stop giving because they hate the way charities approach them for money. Large majorities said that they would continue to give — and even increase their contributions over time — if they received:

• Prompt acknowledgments of their gifts,
• Confirmation that the contributions were used as they intended, and.
• Evidence of measurable results about what their donations had achieved.

The same donors point out other concerns:

• Most charities do not communicate with them in any meaningful way about how their donations are used.
• More than 90 percent said that “none” or “hardly any” charities had contacted them without asking for money.

Here’s the takeaway:

Those who had stopped giving to one or more charities were significantly more likely than repeat donors to say they had been:

• Solicited too often,
• Not thanked appropriately for their gifts, or
• Not given an adequate choice on how much to donate.

You can read the entire article here.

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