Email is the killer app on the web! Without a doubt, the use of email is the more commonly used and highest responded to use of the Web. Of the 63% of U.S. citizens who use the Web regularly, a full 93% read email nearly every day.
There is such a thing as the “Email Savvy Organization” according to Michael C. Gilbert of The Gilbert Center, and it’s possible to identify the systems and practices that characterize it.
- Collects email addresses through their Web site, often on the front page.
- Publishes one or more email newsletters to its stakeholders.
- Can survey its stakeholders online and capture that information.
- Can raise money through email.
- Has an email strategy.
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